NowFloats
Empowering small shops in a digital era.
Context
Picture a bustling street in India, filled with vibrant small shops. Before the pandemic it thrived on shoppers strolling in and out, looking for unique finds and chatting with shopkeepers. Then COVID-19 arrived. Fear of the virus, the convenience of online shopping and lockdowns left small and medium shop owners struggling to keep their businesses alive.
In that new normal the giants with an online presence thrived while the little guys faced extinction. NowFloats, a Hyderabad-based SaaS company, set out to bridge that gap and give small businesses a fighting chance.
Approach
The journey began with deep dives, stakeholder interviews and workshops that let us understand the product requirements and the key performance indicators.
Armed with that, we created a feature list and mapped the information architecture and user flows. Those plans became wireframes, which we tested rigorously to catch loopholes, and then final UI screens. The partnership did not stop there — we guided and supported the external developers through the development cycle.
The login flow was not just about security; it was about making the first interaction seamless. Users create accounts with their phone number and business tax number, with illustrations explaining the benefits of the app along the way.
The home screen is a comprehensive dashboard showing sales statistics, revenue reports and inventory status. Shop owners can add inventory, generate bills and collect payments from one central hub.
The product section is the central hub for managing stock, designed for simplicity: a visually intuitive layout that surfaces key information about each item at a glance, with a details screen holding descriptions, specifications and images.
Billing is the final step of the purchase cycle. Shop owners scan products individually using the phone camera as a barcode scanner, then move to a payment flow with a choice of payment modes.
Impact
Installs by shop owners across India.
Rated by users on the App Store.
A UI style guide as the single source of truth for the build.
JioBook Design System.
Tell us about the product — where it is now, and what needs to get clearer.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the first conversation we come back with questions, then a scope and a timeline.