Design that clarifies. Experiences that connect. We bring clarity to complexity through thoughtful design, and connect people to products with purpose.
- Strategy and Consulting
- Design
- Interaction Design
- Development Support
Our clients
(3)
Work.
Three products, shipped and measured. Each one is written up in full — the brief, the route through it, and what changed.
Why choose us
Proven results on shipped products, measured after launch rather than promised before it.
No fluff, just results. Every figure here belongs to a product you can read about in full, taken from the case study rather than rounded up for a landing page.
10M+
01
Downloads, TataPlay Binge
Installs across the App Store and Play Store, and a CSI Award for best multi-screen video.
60%
02
Fewer clarity calls, JioBook
A documented design system cut stakeholder clarity calls by 60% and shortened development cycles.
What we do
Services.
(4)Strategy and consulting
A deep dive into business objectives and the people who use the product. The strategic plan that comes out of it is what the design work is built on.
Categories
3
Design
Interfaces and the systems behind them — documented, tokenised and built to hold together as a product grows.
Categories
3
Interaction design
How a product answers back. Microinteractions, transitions and focus behaviour designed per surface rather than scaled from one.
Categories
3
Development support
The work does not end at hand-off. We stay through the build, the QA pass and the optimisation that follows launch.
Categories
3
Testimonials
Feedback.
Sahil has worked tirelessly on Tata Sky since he joined. He has been a great guide for the other designers who have jumped in and out of the project, always attacking challenges head on and with a positive attitude.
Along with design strategy skills, he has been managing the designers, guiding them, and shown immense maturity and ownership of the tasks at hand. He has become our go-to person.
10M+
Downloads — TataPlay Binge
50K+
Downloads — Zadinga
4.5
App Store rating — Zadinga
1
CSI Award 2021 — best multi-screen video
Every figure on this page belongs to a product you can read about in full.
We work across the whole arc — from the first research conversation to the QA pass after launch — on mobile, tablet, web and television.
We don’t publish round numbers we cannot attribute. If a figure is here, the case study behind it says where it came from.
FAQ.
Got questions? Here’s everything you need to know about working with us.
What kind of work do you take on?
Product design and the systems behind it — strategy and research, UX/UI, design systems, interaction design, and support through the build. Across mobile, tablet, web and television.
How does an engagement start?
With discovery. Stakeholder conversations and research into the people who use the product, which produces the strategic plan the design work is then built on.
What does a design system engagement include?
Design tokens, components, reusable patterns and templates, theming, and the documentation that holds it together as a reference for designers, developers and stakeholders.
Do you work with our developers?
Yes. Hand-off is a stage, not an ending — we stay through the build, run the QA pass against the design, and support optimisation after launch.
How long does a project take?
It depends on surface count and how much of the system already exists. We scope a timeline against your objective before any design work starts, rather than quoting an average.
How do I get started?
Send a note describing the product and what needs to get clearer. We’ll come back with questions, then a proposed scope.
Let’s talk.
Tell us about the product — where it is now, and what needs to get clearer.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the first conversation we come back with questions, then a scope and a timeline.